Richard Banks-Martin

The leadership team at SDGicity brings together a powerful combination of expertise, innovation, and vision to drive global sustainability impact. Led by experienced professionals across technology, strategy, and branding, SDGicity is built on a strong foundation of leadership committed to advancing the 17 Sustainable Development Goals (SDGs) through collaboration, innovation, and real-world action.

At the helm is Richard Banks-Martin, Founder and CEO of SDGicity, who brings over 15 years of experience in business transformation and technology. He leads the platform’s overall vision, impact strategy, and growth initiatives, focusing on creating innovative solutions that empower individuals and organizations to contribute to sustainable development. His leadership ensures SDGicity remains a forward-thinking ecosystem that connects stakeholders and accelerates meaningful change.

Supporting the platform’s technological advancement is Eric Lam, Chief Technologist, who plays a key role in shaping the digital infrastructure and innovation strategy of SDGicity. With a strong background in digital solutions, operations management, and data architecture, he leverages technology and business intelligence to address complex challenges and enable scalable, data-driven impact across sustainability initiatives.

Driving brand vision and communication is Rina Barreto Shankar, Chief Brand Partner, an accomplished entrepreneur with over 20 years of experience in corporate sustainability and marketing. She leads brand strategy and positioning, helping SDGicity effectively communicate its mission while building strong partnerships across sustainability, wellness, and eco-conscious industries.

Together, the SDGicity leadership team is dedicated to creating a unified global platform where businesses, NGOs, experts, and communities can collaborate, share knowledge, and amplify their impact. By combining strategic leadership, advanced technology, and impactful branding, they are shaping a connected ecosystem that drives awareness, engagement, and measurable progress toward a more sustainable and inclusive future.